Agentia interactiva Razorfish, a publicat ieri „Digital Outlook Report 2009”, un raport al mediului online foarte util antreprenorilor si marketerilor.
Trends to Watch
- Advertisers will turn to “measurability” and “differentiation”
in the recession.
- Social Influence Marketing will go mainstream.
- Online ad networks will contract; open ad exchanges will expand.
- This year, mobile will get smarter.
- Research and measurement will enter the digital age
- Going digital will help TV modernize.
Trends in Social Influence Marketing by Shiv Singh
- Social media usage will result in more influence.
- The focus will shift to influencers.
- Social advertising will grow up. (eu as spune WAY UP)
- The portable social graph will fuel marketing innovation.
- Not just friends, but friendsters, will start to matter.
- Marketers will organize around Social Influence Marketing.
- Your CEO will join Facebook.
Cei interesati pot accesa si raportul pt 2008